A bathroom singer? Have always dreamt of becoming a superstar? Why dream when you can live it? UNIVERSAL MUSIC and SONY MUSIC launched a major music initiative to discover the next Malaysian Music Sensation, with a year-long nationwide talent search called MUZIKINI Audition.
The MUZIKINI Audition series of showcases will be held from June to December 2012 in conjunction with AEON Festival at
- AEON Ipoh Station 18 Shopping Centre 2 & 3 June
- AEON AU2, Setiawangsa Shopping Centre 16 & 17 June
- AEON Rawang Shopping Centre 14 & 15 July
- AEON Alpha Angle Shopping Centre 8 & 9 September
- AEON Cheras Selatan Shopping Centre 13 & 14 October
- AEON Bandaraya Melaka Shopping Centre 24 & 25 November
- AEON Tebrau City Shopping Centre 15 & 16 December
At the Press Conference, Loan Cheong, General Manager of Universal Music said, “MUZIKINI Audition is our latest effort and commitment towards developing Malaysian music and artistes. In partnership with AEON Malaysia, we are able to take our search for the next Malaysian Superstar to the grassroots and determine how our local talents perform in front of a live audience comprising of Malaysian of all ages, race and gender. We would like to call out to all aspiring singers, bands and soloists, to register at the MUZIKINI Facebook page and book a spot for the audition in their city.”
A total of 20 spots will be reserved at each of the seven venues for Bands and Soloist to showcase their talent or original material. At each MUZIKINI Audition venue, a Cash prize of RM3,000 for Band, and RM1,500 for Soloist will be awarded to the highest scoring performer of the category. In addition, MUZIKINI will record a single by each winner, a total of 14 songs, and compile them into an album that will be distributed by Universal Music in January 2013.
The judging of MUZIKINI Audition will be conducted by representatives from Universal Music, Sony Music and MUZIKINI, comprising of Senior Artistes & Repertoire Professionals and veteran music industry leaders. Performers will be awarded scores for Musicianship (30pts), Voice Talent (30pts) and Stage Performance (40pts).
At the press conference, Adrian Lim, Managing Director of Sony Music said, “Sony Music has a rich tradition and deep commitment in discovering and promoting new Talents, from American Idol Kelly Clarkson to Malaysian Idol Daniel Lee. One of the real rewards of working in the music industry is the chance to take a spanking new artiste and develop them into Superstars and establish a fan base. We have done this with Misha Omar and I am looking forward to discovering a new gem at MUZIKINI Audition”
The MUZIKIN Audition marks the first time that Universal Music and Sony Music have collaborated to conduct a major nationwide Malaysian Talent Search to discover new Bands and Singers.
As part of the AEON Festival, MUZIKINI Audition participants will be performing on the same stage with Malaysian’s top artistes such as Spider, 6ixth Sense, Faizal Tahir, Meet Uncle Hussain, Alyah, Bunkface, Dayang, Ning Baizura, Black, Shiha, Ayu, Amir Jahari, Jinbara, Awan Band, Amanda Imani, One Nation MC, and Oh Chentaku.
Appearing at the press conference to lend their support for Malaysian Music and the MUZIKINI Auditions were local artistes.
For more information about MUZIKINI Audition or how to register, please visit www.facebook.com/Muzikini