Putting the ‘bling’ in ‘blogging’

Johnnie Walker® Double Black™ Launch!

From the world’s number one Scotch whisky brand, comes an all new flavour that is smokier, full-bodied and all `round more intense. Enter Johnnie Walker® Double Black – a unique expression blended for Scotch whisky enthusiasts who are keen to explore a more distinctive taste experience that sets them apart from the crowd.

Previously only released in small quantities, Johnnie Walker® Double Black is already well on its way; making waves with the world’s leading whisky writers with its most recent win of World Whisky Master in the highly coveted “Best Super Premium Blends” category of the 2010 World Whisky Masters Awards.

Created using whiskies from the more remote distilleries on the west coast of Scotland it delivers the brand’s distinctively peaty, smokier aroma, combining those matured in deep, charred oak and altogether harnessing them to conjure up an exceptional end product. According to Master Blender Jim Beveridge, “Johnnie Walker® Double Black is equally compelling, more than just more smoke and intensity… it’s got some special magic to it.”

The distinctive packaging of the Johnnie Walker® Black Label is a colour-specific reflection of its smoky character. The tinted charcoal grey bottle of the Johnnie Walker® Double Black serves as a new contemporary approach to the familiar square design with the slanted label echoing the iconic Johnnie Walker® brand.

Initially released in November 2010 as a limited edition travel retail exclusive, Johnnie Walker® Double Black proved so popular among Scotch Whisky enthusiasts that Johnnie Walker® is making it available in Malaysia in a 70cl format. Still, in spite of its overwhelming positive feedback and demand, it is still, at present, only available as a limited edition, says brand manager Charles James Wright.

Exclusively available in select Jusco, Cold Storage, Sunshine and other off-premise stores and retailers in Malaysia, from December through Chinese New Year. Johnnie Walker® Double Black™ promises to be an incredible liquid that will long live in the memory.

While stocks last.