Putting the ‘bling’ in ‘blogging’

Blogger Contest: Johnnie Walker® “Step Inside The Black Circuit Singapore”

As a proud global partner of Formula One™ team Vodafone McLaren Mercedes™ since 2005, JOHNNIE WALKER® is offering Malaysians a rare chance to experience the ultimate VIP race party at the JOHNNIE WALKER® JET BLACK in Singapore on the 24th and 25th September during GP weekend.

Charles James Wright, Brand Manager, JOHNNIE WALKER® Malaysia said “JOHNNIE WALKER®, the world’s number one Scotch whisky and the market leader in Malaysia, has been a pioneer in rewarding loyal fans with money-can’t-buy experiences such as last year’s JOHNNIE WALKER® PIT CREW EXPERIENCE. When consumers in Malaysia “STEP INSIDE THE BLACK CIRCUIT” with JOHNNIE WALKER®, they are unlocking the sophisticated and glamorous world of Formula 1™ through the authentic insider-access that we can provide.

Check out this video for a preview of previous Johnnie Walker Jet Black parties!

JOHNNIE WALKER® is also giving 2 Malaysian bloggers (and their plus ones) the chance to win the trip of a lifetime at the Singapore GP for three days while also attending the award winning JOHNNIE WALKER® JET BLACK race party for two nights. Winners will also be treated to full five-star hospitality and to top it all off, might just receive a rare opportunity to get up close and personal with one of the Vodafone McLaren Mercedes™ drivers, Lewis Hamilton or Jenson Button. Malaysians that desire a taste of the extraordinary world of Formula 1™ should take full opportunity of this offer by logging on to from August 24th through September 16th and participate in the Facebook contest” he added.

The internationally recognized JOHNNIE WALKER® JET BLACK race party will be held at the bay front of the glamorous Fullerton Heritage district, which will once again be transformed into the most talked about party venue in Singapore. This by-invitation only event at One on the Bund will feature a stellar line-up of the world’s best DJs, stunning interactive party experiences, and stylish JOHNNIE WALKER® cocktails.

To win this once in a lifetime experience, all you have to do is complete the two questions below. The 2 winners of the best blog post and pictures will win themselves 2 passes each to the exclusive JOHNNIE WALKER® JET BLACK race party.

Contest Questions:


  1. JOHNNIE WALKER® is the global partner of Formula One™ team Vodafone McLaren Mercedes™ since 2005, who was the 2009 Formula One™ SINGTEL Singapore Grand Prix night race winner and which team did he drive for?


  1. The Johnnie Walker® JET BLACK race party is the most talked about party of the Singapore Night Race, featuring a stellar line up of the world’s best DJ’s, stunning interactive party experiences, and stylish JOHNNIE WALKER® cocktails. Tell us in 50 words or less why we should send you and a friend an exclusive invitation to the party and include 3 or more hi quality pictures of your version of a perfect JOHNNIE WALKER® race party to win yourself 2 passes each to both exclusive events.


Prize: The bloggers of the two best blog posts as judged by the JOHNNIE WALKER® Malaysia team and published before September 18th, 11:59PM will win an all-expense paid trip for 3D2N stay in Singapore at a fine hotel with a friend starting Saturday September 24th to experience the exclusive JOHNNIE WALKER® JET BLACK race party in VIP style. The winners will also receive a personally engraved bottle of JOHNNIE WALKER® Gold Label™ Reserve, an exclusive Vodafone McLaren Mercedes Partner Polo and an authentic 1:2 scale racing helmet of Lewis or Jenson. Winners will also receive rare access to interview the world-class DJs spinning at the party.

Eligibility & Closing Date

- Open to Advertlets Bloggers
- Bloggers from outside Selangor/KL are welcome to join, however note that transport to Singapore for the party (if you win!) will be from KL.
- Contest closes 11:59PM, 18 September 2011.
- Notification to winners: By noon on Tuesday September 20th

Terms and conditions:

i) Only Non-Muslim Malaysian residents aged 18 and above are eligible to participate in this contest.

ii) All participants are warrant to have read the Terms & Conditions carefully. By submitting the entry, they are deemed to have accepted the Terms & Conditions stated.

iii) MHD reserves the right at their sole discretion to disqualify any entrant from the contest without having to provide any reasons. In any such event, MHD’s decisions are final and binding and no correspondence regarding the decision will be entertained.

iv) Each submission (and any intellectual property that forms part of that submission) shall then become the property of MHD and may be used by MHD at no cost and in any way deems fit.

v) All prizes are subject to stock availability and MHD reserves the right to cancel, change, substitute or remove the prizes at any time or without notice to the participant.

Post Requirements:

All Blog posts should have:

  • At least 3 images (provided by JOHNNIE WALKER® or not),
  • Incorporate the 3 key messages provided by JOHNNIE WALKER®,
  • Link to a JOHNNIE WALKER® viral video on Youtube,
  • Call to action for readers to join the JOHNNIE WALKER® Malaysia Facebook page (with URL link), and end with the signoff endorsement of “NEVER DRINK AND DRIVE.”

Bloggers may use the following images in their blog post:

This contest will be judged on the criteria below:

-          Fulfillment of the requirements above.
-          Creative flair used to craft their story.
-          Passion shown for the JOHNNIE WALKER® brand and lifestyle of Formula One and / or McLaren Mercedes drivers.
-          Level of inspiration and excitement expected from the post content to give readers about the Jet Black race party in Singapore.
-          Incorporation of a responsible drinking message and never advocate irresponsible drinking.
-          Blog post to be published within the given timeline.
-          Upon completion of each post, bloggers must link their submission to the JOHNNIE WALKER® Malaysia Facebook Page wall.
-          Do not post about anything else on the day of your contest post submission, or the day after.

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