Advertlets has 1000 pairs of passes to Arthur’s Day to be won!
KUALA LUMPUR, MALAYSIA (29 August 2011) — GUINNESS® today unveiled the headline international act for the Arthur’s Day 2011 celebration here in Kuala Lumpur – International music sensation TAIO CRUZ.
“I am delighted to be part of the Arthur’s Day celebrations which will feature a phenomenal line up of artists and bands ready to set the world on fire in this 24 hour worldwide celebration. Every year since it began in 2009 it’s been an EPIC celebration and I’m sure this year will be no exception. See you in Kuala Lumpur at the Arthur’s Day finale party at Speed City as we salute a great man named Arthur.” said Taio Cruz.
Arthur’s Day is celebrated around the world to honour the date Arthur Guinness signed a 9,000 year lease on the St James Gate Brewery in 1759, and whose legacy has brought us the globally celebrated iconic black brew, GUINNESS®.
Malaysia has once again been chosen to host the Asian leg of the Arthur’s Day celebration; the biggest outside of Ireland. A worldwide ‘toast to Arthur’ will begin in Ireland at exactly 17:59 on Thursday 22nd September; and will culminate right here in Malaysia on Friday 23rd September.
A series of high-profile music events and celebrations will also be held in more than 40 countries around the world to honour the remarkable life and legacy of Arthur Guinness—the legendary founder of GUINNESS®.
A key initiative of the Arthur’s Day celebrations in Malaysia this year is to provide new and emerging bands with the once-in-a-lifetime chance to perform at an Arthur’s Day™ celebration. 6 talented local music acts – Prema Yin, NakedBreed, Rosevelt, Dragon Red, Jin Hackman (feat. CSBTEA) and James Baum will vie for the opportunity to perform on the global stage with world renowned music sensation, TAIO CRUZ. Based on consumer votes online and on ground at the various performance venues, Malaysia’s Top 2 favourites will perform at the Arthur’s Day concert on 23rd September 2011. Consumers are encouraged to vote for their favourite local bands online at www.facebook.com/guinnessmalaysia.
15,000 fans are expected to join in the worldwide celebrations at the Arthur’s Day concert here in Kuala Lumpur. To be part of the EPIC celebration, fans will need to win exclusive invites to the event this year. Stand a chance to win these exclusive invites through Advertlets!
Advertlets be running contests on Twitter, Facebook as well as a Blogger Contest to give out the 1000 pairs of tickets we have! 
Please note that the contests are only open to non-Muslims, 18 and above only.
Twitter
- Tweet @advertlets with your response to question of the day (to be announced) with the hashtag #arthursday
- Winners will be selected at random
- A minimum of 10 pairs of tickets will be given out each day!
Blog Contest
- Just write a post on why you want to experience Arthur’s Day & win 4 passes from Advertlets!
- Share your link on the Advertlets Facebook Wall to make sure we’ve got your submission.
- A minimum of 5 pairs of tickets will be given out each day for the blogging contest!
Stay tuned for announcements on the Twitter & Facebook contests!
Blogger Contest: Johnnie Walker® “Step Inside The Black Circuit Singapore”
As a proud global partner of Formula One™ team Vodafone McLaren Mercedes™ since 2005, JOHNNIE WALKER® is offering Malaysians a rare chance to experience the ultimate VIP race party at the JOHNNIE WALKER® JET BLACK in Singapore on the 24th and 25th September during GP weekend.
Charles James Wright, Brand Manager, JOHNNIE WALKER® Malaysia said “JOHNNIE WALKER®, the world’s number one Scotch whisky and the market leader in Malaysia, has been a pioneer in rewarding loyal fans with money-can’t-buy experiences such as last year’s JOHNNIE WALKER® PIT CREW EXPERIENCE. When consumers in Malaysia “STEP INSIDE THE BLACK CIRCUIT” with JOHNNIE WALKER®, they are unlocking the sophisticated and glamorous world of Formula 1™ through the authentic insider-access that we can provide.
Check out this video for a preview of previous Johnnie Walker Jet Black parties!
JOHNNIE WALKER® is also giving 2 Malaysian bloggers (and their plus ones) the chance to win the trip of a lifetime at the Singapore GP for three days while also attending the award winning JOHNNIE WALKER® JET BLACK race party for two nights. Winners will also be treated to full five-star hospitality and to top it all off, might just receive a rare opportunity to get up close and personal with one of the Vodafone McLaren Mercedes™ drivers, Lewis Hamilton or Jenson Button. Malaysians that desire a taste of the extraordinary world of Formula 1™ should take full opportunity of this offer by logging on to www.blackcircuit.com.my/facebook from August 24th through September 16th and participate in the Facebook contest” he added.
The internationally recognized JOHNNIE WALKER® JET BLACK race party will be held at the bay front of the glamorous Fullerton Heritage district, which will once again be transformed into the most talked about party venue in Singapore. This by-invitation only event at One on the Bund will feature a stellar line-up of the world’s best DJs, stunning interactive party experiences, and stylish JOHNNIE WALKER® cocktails.
To win this once in a lifetime experience, all you have to do is complete the two questions below. The 2 winners of the best blog post and pictures will win themselves 2 passes each to the exclusive JOHNNIE WALKER® JET BLACK race party.
Contest Questions:
- JOHNNIE WALKER® is the global partner of Formula One™ team Vodafone McLaren Mercedes™ since 2005, who was the 2009 Formula One™ SINGTEL Singapore Grand Prix night race winner and which team did he drive for?
- The Johnnie Walker® JET BLACK race party is the most talked about party of the Singapore Night Race, featuring a stellar line up of the world’s best DJ’s, stunning interactive party experiences, and stylish JOHNNIE WALKER® cocktails. Tell us in 50 words or less why we should send you and a friend an exclusive invitation to the party and include 3 or more hi quality pictures of your version of a perfect JOHNNIE WALKER® race party to win yourself 2 passes each to both exclusive events.
Prize: The bloggers of the two best blog posts as judged by the JOHNNIE WALKER® Malaysia team and published before September 18th, 11:59PM will win an all-expense paid trip for 3D2N stay in Singapore at a fine hotel with a friend starting Saturday September 24th to experience the exclusive JOHNNIE WALKER® JET BLACK race party in VIP style. The winners will also receive a personally engraved bottle of JOHNNIE WALKER® Gold Label™ Reserve, an exclusive Vodafone McLaren Mercedes Partner Polo and an authentic 1:2 scale racing helmet of Lewis or Jenson. Winners will also receive rare access to interview the world-class DJs spinning at the party.
Eligibility & Closing Date
- Open to Advertlets Bloggers
- Bloggers from outside Selangor/KL are welcome to join, however note that transport to Singapore for the party (if you win!) will be from KL.
- Contest closes 11:59PM, 18 September 2011.
- Notification to winners: By noon on Tuesday September 20th
Terms and conditions:
i) Only Non-Muslim Malaysian residents aged 18 and above are eligible to participate in this contest.
ii) All participants are warrant to have read the Terms & Conditions carefully. By submitting the entry, they are deemed to have accepted the Terms & Conditions stated.
iii) MHD reserves the right at their sole discretion to disqualify any entrant from the contest without having to provide any reasons. In any such event, MHD’s decisions are final and binding and no correspondence regarding the decision will be entertained.
iv) Each submission (and any intellectual property that forms part of that submission) shall then become the property of MHD and may be used by MHD at no cost and in any way deems fit.
v) All prizes are subject to stock availability and MHD reserves the right to cancel, change, substitute or remove the prizes at any time or without notice to the participant.
Post Requirements:
All Blog posts should have:
- At least 3 images (provided by JOHNNIE WALKER® or not),
- Incorporate the 3 key messages provided by JOHNNIE WALKER®,
- Link to a JOHNNIE WALKER® viral video on Youtube,
- Call to action for readers to join the JOHNNIE WALKER® Malaysia Facebook page (with URL link), and end with the signoff endorsement of “NEVER DRINK AND DRIVE.”
Bloggers may use the following images in their blog post:
This contest will be judged on the criteria below:
- Fulfillment of the requirements above.
- Creative flair used to craft their story.
- Passion shown for the JOHNNIE WALKER® brand and lifestyle of Formula One and / or McLaren Mercedes drivers.
- Level of inspiration and excitement expected from the post content to give readers about the Jet Black race party in Singapore.
- Incorporation of a responsible drinking message and never advocate irresponsible drinking.
- Blog post to be published within the given timeline.
- Upon completion of each post, bloggers must link their submission to the JOHNNIE WALKER® Malaysia Facebook Page wall.
- Do not post about anything else on the day of your contest post submission, or the day after.
