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Putting the ‘bling’ in ‘blogging’

Advertlets Blogger Emila Yusof wins Blog4FT Contest First Prize, a Peugeot 308 VTI!


Emila’s son, Mohd Yassin with the First Prize

We at Advertlets would like to wish congratulations to Advertlets Blogger Emila Yusof of EmilaYusof.com for her EPIC WIN! – The first prize in the Public category of the Blog4FT competition!

The inaugural Blog4FT competition was mooted last year by Federal Territory and Urban Wellbeing Minister Datuk Raja Nong Chik Raja Zainal Abidin after an informal discussion with a group of bloggers. Since its launch in October, the competition had attracted 4,278 entries with 300,000 page views recorded during the six-month time frame of the competition.

From The Malay Mail:

“KUALA LUMPUR: Freelance graphic illustrator Nor Emila Mohd Yusof, 41, got a pleasant surprise this morning at the Kuala Lumpur International Airport when she met her husband, Mohd Za’im Mohd Tahet, 47, and son Mohd Yassin, 7, upon her arrival from Italy.

From them, she learned that her blog entry KL: A to Z Fun Things To Do & Places to Visit with Kids was declared the best by judges of the ‘Blog for FT’ competition and had been awarded the grand prize of a Peugeot 308 VTi car.

Her husband told The Malay Mail last night: “The organisers told Emila to attend the awards ceremony tonight as her entry was listed in the top three.”

However, she was not able to do so as she was in Italy for the Bologna’s World Children’s Book Fair.

It was only when Emila was on a flight back that the announcement was made. On her behalf, Za’im said:

“This is definitely one of the highlights of Emila’s life. “She decided to quit the corporate scene three years ago to spend more time with our only son. She also wanted less restrictions on how to express herself as an artist and writer.

“I think her creative style to include illustrations in her write-up on KL’s positive lifestyle and environment garnered the attention of the judges.

“She is very creative and likes to blog about almost anything. Emila’s knack for writing as well as her love for illustration and graphics was expressed well in her blog emilayusof.com.”

On behalf of Advertlets, I would like to say that we are very happy that she won. I first noticed her blog sometime back, and we are very happy to have her in Advertlets as the quality of her posts (both the usual ones and sponsored posts) are nothing short of astounding, with a very high user engagement rate. Most of her posts get anywhere from 20-200 comments!

Btw, Emila also won the other prizes in Blog4FT in Month 1 and Month 2! Emila recently returned from Italy to launch her book, “My Mother’s Garden”, so do check out her blog for some very nice pictures.

Read more about her feelings on winning the contest at emilayusof.com!. Denaihati.com has also written about her win.

We would also like to congratulate the following Advertlets bloggers who also won other prizes in the Blog4FT contest, travel bloggers David Hogan & Wilson Ng!

David Hogan of Malaysia-Asia.my

David writes about places around Malaysia and Asia. He’s a Lonely Planet featured blogger, and covers some of the picturesque and interesting but lesser known destinations in Malaysia. He won in Month 2 for his entry “Old China Cafe in Kuala Lumpur” (http://blog.malaysia-asia.my/2009/12/old-china-cafe-in-kuala-lumpur.html), who won a Blackberry 8250 Gemini from Celcom and a Celcom Broadband USB stick, Vouchers from Borders, Tickets from Air Asia.

Wilson of placesandfoods.com

Wilson is a food, events and travel blogger, and recently returned from a trip from Argentina. Check out his blog for details on the exotic locale! He won the Special Jury prize in the Blog4FT competition for Overall Submissions of a Celcom Blackberry 8250 Gemini and Celcom broadband stick with FREE 1 month usage.

Congratulations again to the bloggers, your prizes were well deserved!

Biotherm Race to Gain!

F1 weekend is just around the corner and many exciting events are lined-up for us lucky Malaysians during this peak season. Biotherm Homme has also come up with a facebook game that enables you to be in the running for the much anticipated race day tickets and all you’ve gotta do is just go to the provided link and play the game. The person with the highest score, well of course, wins the tickets. Being an avid gamer myself, I couldn’t help but give it a try. Who knows I might have a hidden talent of precise high-speed driving (or more like reckless lol) such as Schumachers’, Hamilton’s or Hakinnen =P

If you’re keen on beating my super duper high score (I kid, I kid), you can click this link to their facebook fan page, here.

There’s apparently 3 stages for you to complete before your scores can be tabulated and as the stage progresses, the level and speed you have play will also increase -_-“

I admit that before I was playing this game, I was fatigued from a long day at work and nearly fell asleep, but the challenge was kind of uplifting and fit to the theme, it “recharged and revitalized” me =)

This is seriously better than a cup of caffeine!

It seems quite easy as you only need to hit the space bar when the slider moves on the dotted point, but you’ll need concentration and consistency to always hit the mark. The speed of the slider will also increase as you hit more “perfects”.
Well, I guess it’s good for those who want to perk up after a long day at work as the theme for Biotherm’s latest product is “High Recharge” and there will be no caffeine involved =P

So, boys, can you beat MY high score?

Advertlets Celebrates Its 3rd Anniversary!

Dear bloggers, clients & friends,

We’ve come a long way since we first started on 9th March 2007, and today marks our 3rd anniversary! I’m writing this at 9:30PM because we had meetings all day :)

In terms of the reach of our blog advertising network, today, Advertlets reaches over 400,000 unique visitors a day in Malaysia through over thousands of blogs. In terms of unique visitor reach, this puts us on par (if not exceeding) with the top 10 web destinations in Malaysia. Someone once told me shortly after we started, that with all the competition in the blog advertising scene, we’ll need to shut down within 6 months. Well, today marks our 3rd year in existence!

We’ve got plenty of reason to doubt the doubters. Over the past few months, we’ve had the opportunity to do repeat business with our loyal clients, as well as secure campaigns from clients that used to advertise with our competition. The sales team is reporting exciting new campaigns every month, and just so you know, in December 2009, we broke our Advertlets ad sales record, and it shows no sign of stopping.

As the founder of Advertlets, I remember when we first started and clients were cautious about spending online, what more on blogs. I’m happy to say that from the first year when we started, till now, client budgets have increased tremendously, and is quite close to budgets used for established mediums such as radio and magazines. And although online advertising (with blog advertising being a mere part of it) only consists of less than 1% of total advertising expenditure in Malaysia, it is already a million dollar industry.

I would especially like to thank the bloggers that have been with us over the past years, as well as the Advertlets team, particularly Rebecca Saw and Hanie Hidayah – female bloggers extraordinaire and the ones that make sure that Advertlets events, sponsored posts & more are running smoothly.

We recently celebrated our third anniversary by sponsoring Digital Wednesday – an event for the digital media industry. Attending the event, were various media agencies and clients, including those that have contributed so far to Advertlets and its bloggers. And of course, Advertlets staff as well as a few of our bloggers, including blogger celebrities Belinda Chee and Andrea Fonseka! Here’s some pictures of the event:

And this is what ADOI Magazine had to say about the event – “Digital Wednesday Is Now The Hottest Party In Town!”

From Adoi: “Yesterday’s monthly Digital Wednesday (their 11th) at Bar Savanh Too in Mont Kiara by MDA saw celebrity TV Host and Advertlets blogger Belinda Chee emceeing the event. It was probably one of the biggest turnout since the beginning of Digital Wednesday, ”

“Founder of Advertlets, Josh Lim gave a quick speech about his company as it is about to mark its 3rd anniversary next Tuesday. Apart from the booze and banter, Andrea Fonseka, Miss Malaysia Universe 2004 and 2008′s FHM Singapore’s Sexiest Woman, hosted some fun games offering skincare hampers from Biotherm, goodie bags and of all things, cupcakes! ”

On the campaign side of things, recent Advertlets campaigns just over the past 3 months have included prominent clients such as Nokia, RHB Bank, Digi, Revive Isotonic, Adobe, Streamyx, Petrosains, Taylor’s College. Most recently, we’ve just confirmed campaigns for Biotherm as well as Canon.

Events have also been a big part of what we do – over the past few months, bloggers got to go waterskiing at Putrajaya thanks to Alamanda Putrajaya, watch Alice In Wonderland early thanks to Disney, and got to Rev-Up at Euphoria MOS with Revive Isotonic in addition to other smaller scale events where bloggers get together for food, fun & camwhoring.

It is with great pleasure that I also announce that Advertlets is now officially the online partner for two large scale events – one to promote beauty and Malaysia in the eyes of the world and one to promote the cause of literacy and raising funds for charity.

namely…*drumroll*…

Miss Universe Malaysia 2010

Operation Botak by World Vision

We are proud to be associated with such prominent events, and over the next few weeks will be detailing how bloggers can be involved in those events.

And of course, we’re planning the 3rd Anniversary Party, which will be announced soon. :) Thank you for making Advertlets your blog advertising choice!

Cheers! Josh Lim – Founder, Advertlets.com
On Behalf of the Advertlets Team