Putting the ‘bling’ in ‘blogging’

Assume we know, because we do: The ISP Database

We got the following anonymous comment on the Advertlets blog from someone calling himself “eeeha”….

“Adverlets have no right to stop or disable the account cause they don’t even have the skill to do it, by IP that is impossible, cause Malaysian user use STREAMX, which Dynamic IP and for 3g/3.5 use fix IP but that is only 2 IP but sharing with other THOUSAND user in Malaysia.

My Advice for Adverlets, if adverlets can’t afford to pay, PLEASE pull your self out from this GROUND, you not qualify. “

Actually, its not quite impossible, and we do have the skill. And we can afford to pay, are firmly rooted here, and “we are qualify”. And its spelled Advertlets, with a T. :)

The comment above shows firstly, a lack of understanding of the how the internet works (and maybe proper grammar as well), and also underestimates our capabilities. Some of you though, might be interested to know what kind of technology we are using and how we fight click fraud, so we will explain:

IP Geolocation/ISP detection

Since March 23rd 2007, we have been able to detect which ads are served via which ISPs. Through our partnership with broadband research and reform initiative, we can tell the difference between which IPs are from: TM Net, DiGi Internet Exchange, NasionCom, MaxisNet, Airzed, Time Telekom, NTT MSC / Arc Net, Jaring / MIMOS (MIX), CNX Solutions, EB Technologies, Bizsurf, and more.

We are very well aware of what ISP is used, and we can tell the difference between shared IPs and individuals, and of course, we can definitely determine which ISP a suspected click frauder is using. Hence, we will continue to prosecute click fraud when we find it, through our advanced ISP database.

On a brighter note though, the usage of the ISP database is not just for click fraud detection, but also so we can determine which IPs to serve ads to. This makes sure we can “catch” all relevant visitor IPs and serve them appropiate ads (resulting in better earnings for bloggers), rather than use an off the shelf geolocation system bought from overseas suppliers, or worse still, no geolocation at all. Naturally, this also allows advertisers to maximize their budget and not show their ads to an irrelevant audience.

In short, the ISP database allows us to: if its a local ad, a Malaysian product/service meant for Malaysians, we make sure it is displayed to only Malaysians: and that advertisers pay for that value, and bloggers reap the rewards as well.

We can say with confidence that this is not something that our competitors have, so if you find that your blog has mainly visitors from the same country you are (eg Malaysia) and you have been earning well through Advertlets, the ISP database is to thank for that. And, through our partners:RedesignMalaysia/Josh Lim & Associates, we also work together with ISPs of Malaysia on special projects whether it is web design or broadband related consultancy – hence our ISP database is upgraded regularly.

On a side note: The click fraud case of late was not the first case that we prosecuted, however, it was probably the most prominent one, especially due to the “Ngok Yan Sin Gou Jong” mentality. (Which kind of translates into: you know you are in the wrong yet you scold people first).

If you do come across any people conducting unethical behaviour, or prompting visitors to click on ads, you can let us know too, for the good of the whole community. Thanks, stay honest and we wish all of you successful, ethical earning and more money + happy with Advertlets.

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