Eligibility Agreement / Publisher Program policy

When we evaluate new partners there are some basic requirements that must be met before we can consider accepting a site. Acceptance into the Advertlets network is a subjective process – these requirements are the minimum standards. Acceptance is based on overall quality of content and design, current advertising needs, and other subjective criteria.

Advertlets is building a comprehensive publisher network that will provide extensive consumer reach, unparalleled among current display ad networks. Unlike these other networks, Advertlets will include publishers of all sizes, allowing advertisers to reach consumers with highly relevant messages in highly targeted venues.

But you can rest assured that your ads will not be shown in an inappropriate environment. Advertlets’s experienced management team and innovative technology will ensure that the following strict guidelines are met for each and every publisher in the network.

Read Carefully

1. The Advertlets Network favors sites that provide a greater proportion of original content versus links and advertising.
2. Your site must make a minimum of 1,000 page views per month available for Advertlets Network ads
3. Only sites written in English, Malay and Chinese are eligible.
4. Well-designed sites, in terms of appearance and usability, will receive top priority in our decision making process.
5. The site cannot contain any adult content or link to any adult materials, including but not limited to:
• Explicit/vulgar/obscene language
• Posting or referencing sexually explicit images or other offensive content
• Promotion of adult services, such as phone sex or escort services
6. The site content can not infringe on any personal, intellectual property, or copy rights, including but not limited to:
• Racial, ethnic, political, or hate mongering
• Infringe on any material protected by copyright
• Investment advice, or money-making opportunities not permitted under law
• Gratuitous displays of violence or profanity
• Material that defames, abuses, or threatens physical harm
• Promotion of illegal substances or activities, such as online gambling, how to build a bomb, counterfeit money, etc.
• Displaying another publisher’s content within the frame of your site
7. Use of Meta refresh coding or timed rotation of ad banners is not allowed by Advertlets.
8. Any methods to falsely inflate the number of ad views or clicks is expressly forbidden.
9. In relation to ad banners, auto spawning of browser windows, automatic redirecting of users, pop-up windows, and framing the click-to destination of an ad banner is expressly forbidden.
10. Advertlets Network ads cannot appear on any Web pages for which you are not directly responsible for the content. This includes but is not limited to:
• Framing the content of pages to which you have provided the search or no-proxy link
• Free BBS, Guestbook, Email, or Chat services which you provide for your viewers
• Forum pages that are not moderated
• Pages/sites for which you provide free hosting, community, or network services
11. Every new member site is required to post the Advertlets Network Site Demographic Poll Getcode. A minimum of 100 respondents is required. The data is collected by voluntarily-completed surveys, and is strictly anonymous. Advertlets is also in compliance with 1998′s Children’s Online Privacy Protection Act (COPPA) that prohibits online sites from knowingly making available to minors material that is "harmful to minors."

Advertlets Network ads can ONLY be placed on sites which have been reviewed and approved by Advertlets staff.