Advertlets Celebrates Its 3rd Anniversary!

Dear bloggers, clients & friends,

We’ve come a long way since we first started on 9th March 2007, and today marks our 3rd anniversary! I’m writing this at 9:30PM because we had meetings all day

In terms of the reach of our blog advertising network, today, Advertlets reaches over 400,000 unique visitors a day in Malaysia through over thousands of blogs. In terms of unique visitor reach, this puts us on par (if not exceeding) with the top 10 web destinations in Malaysia. Someone once told me shortly after we started, that with all the competition in the blog advertising scene, we’ll need to shut down within 6 months. Well, today marks our 3rd year in existence!

We’ve got plenty of reason to doubt the doubters. Over the past few months, we’ve had the opportunity to do repeat business with our loyal clients, as well as secure campaigns from clients that used to advertise with our competition. The sales team is reporting exciting new campaigns every month, and just so you know, in December 2009, we broke our Advertlets ad sales record, and it shows no sign of stopping.

As the founder of Advertlets, I remember when we first started and clients were cautious about spending online, what more on blogs. I’m happy to say that from the first year when we started, till now, client budgets have increased tremendously, and is quite close to budgets used for established mediums such as radio and magazines. And although online advertising (with blog advertising being a mere part of it) only consists of less than 1% of total advertising expenditure in Malaysia, it is already a million dollar industry.

I would especially like to thank the bloggers that have been with us over the past years, as well as the Advertlets team, particularly Rebecca Saw and Hanie Hidayah - female bloggers extraordinaire and the ones that make sure that Advertlets events, sponsored posts & more are running smoothly.

We recently celebrated our third anniversary by sponsoring Digital Wednesday - an event for the digital media industry. Attending the event, were various media agencies and clients, including those that have contributed so far to Advertlets and its bloggers. And of course, Advertlets staff as well as a few of our bloggers, including blogger celebrities Belinda Chee and Andrea Fonseka! Here’s some pictures of the event:

And this is what ADOI Magazine had to say about the event - “Digital Wednesday Is Now The Hottest Party In Town!”

From Adoi: “Yesterday’s monthly Digital Wednesday (their 11th) at Bar Savanh Too in Mont Kiara by MDA saw celebrity TV Host and Advertlets blogger Belinda Chee emceeing the event. It was probably one of the biggest turnout since the beginning of Digital Wednesday, ”

“Founder of Advertlets, Josh Lim gave a quick speech about his company as it is about to mark its 3rd anniversary next Tuesday. Apart from the booze and banter, Andrea Fonseka, Miss Malaysia Universe 2004 and 2008’s FHM Singapore’s Sexiest Woman, hosted some fun games offering skincare hampers from Biotherm, goodie bags and of all things, cupcakes! ”

On the campaign side of things, recent Advertlets campaigns just over the past 3 months have included prominent clients such as Nokia, RHB Bank, Digi, Revive Isotonic, Adobe, Streamyx, Petrosains, Taylor’s College. Most recently, we’ve just confirmed campaigns for Biotherm as well as Canon.

Events have also been a big part of what we do - over the past few months, bloggers got to go waterskiing at Putrajaya thanks to Alamanda Putrajaya, watch Alice In Wonderland early thanks to Disney, and got to Rev-Up at Euphoria MOS with Revive Isotonic in addition to other smaller scale events where bloggers get together for food, fun & camwhoring.

It is with great pleasure that I also announce that Advertlets is now officially the online partner for two large scale events - one to promote beauty and Malaysia in the eyes of the world and one to promote the cause of literacy and raising funds for charity.

namely…*drumroll*…

Miss Universe Malaysia 2010

Operation Botak by World Vision

We are proud to be associated with such prominent events, and over the next few weeks will be detailing how bloggers can be involved in those events.

And of course, we’re planning the 3rd Anniversary Party, which will be announced soon. Thank you for making Advertlets your blog advertising choice!

Cheers! Josh Lim - Founder, Advertlets.com
On Behalf of the Advertlets Team

Farewell 2009, Hello 2010! Advertlets Blogger Events Recap for 2009!

2009 was an awesome year, and we had more gatherings than ever! Here’s a recap of all the fun we had over the year 2009, in reverse chronology:

December 2009 - Hangout With Alamanda: Advertlets Bloggers Explore Putrajaya with Alamanda Putrajaya!
Check out the video below. It was an amazing day out - starting off with breakfast at Old Town White Coffee, rock climbing at Putrajaya Challenge Park, lunch at Pullman Hotel Putrajaya, then water skiing at Putrajaya Ski, and finally, a screening of Avatar at GSC Alamanda Putrajaya!

December 2009 - Zombieland Screening!
Advertlets had a special screening of Zombieland for invited bloggers. Check out the video below, shot by UnseenTV.

October 2009 - Cheerio Day / Ellie Chee’s Birthday!
Ellie Chee’s 21st birthday was made VERY special indeed! Organized by Advertlets and sponsored by Asian Heritage Row, selected bloggers got to try out the new menu at Bluegrass Cafe, followed by club night out at the exclusive Heritage Mansion!

September 2009 - Mooncake Making Session at Mandarin Oriental

August 2009 - Malaysian Bloggers Evening / Josh Lim’s Birthday!
A Malaysian Bloggers Evening was held at Envie Club, Changkat Bukit Bintang. The event, attended by over 100 bloggers, featured great music, free flow of beer, finger food and cocktails, was emceed by Julie Hoi and Qi of the 8TV TV Series “Blogger Boy”, and also was the birthday of Josh Lim, founder of Advertlets!

August 2009 - Ruumz Most Wanted Finale

July 2009 - Advertlets Screening of The Proposal
Advertlets held a screening of “The Proposal” in the newly opened GSC Tropicana Mall!

June 2009 - PJ Challenge Bloggers Karnival
The PJ Challenge Bloggers Karnival, sponsored by Kaspersky was attended by over 200 bloggers, young and old and was held in Jaya 33, Petaling Jaya as part of the annual PJ Challenge. A Blog 101 session was held for newbie bloggers to learn about blogging, as well, as a Blog 411 session where celebrity bloggers shared their experiences on diverse topics. The event featured top Advertlets bloggers such as Amanda Choe, Ellie Chee, Jason Goh, Rames as well as special guests Kenny Sia and Niki Cheong. Advertlets was the co-organizer for the event.

May 2009 - Angels & Demons Movie Screening
Advertlets had a screening of Angels & Demons, one of the biggest movies of the year at Cineleisure Damansara!

May 2009 - Adverlets Day Out With Genting!

April 2009
Advertlets Bloggers went for the Krispy Kreme media launch and were one of the first in Malaysia to taste their delicious original glazed and other donuts at the launch of their flagship store in Berjaya Times Square

April 2009: Taylor’s Masscolympics

March 2009: Zouk 5th Anniversary
Advertlets Bloggers headed out for a great night out to celebrate Zouk’s 5th Anniversary!

February 2009: Reebok Strap SG Media Launch

February 2009: Rebellz Launch @ Goddezz

February 2009: Boiler Room at Breakers Launch

January 2009: Ruumz Media Launch!

January 2009: Advertlets Bloggers Paintball Tournament

That ends the recap for now! Look out for more from us in 2010!

Catch Hannah Tan & Friends Live In Concert, this Sunday at The Gardens!

Come join Hannah Tan in concert this coming Sunday, 20th December 2009! Let’s all truly embodies the spirit of care and giving this Christmas. All you have to do is bring a gift of any value which is suitable for a child between 5 to 15 years old and redeem a FREE ticket to enjoy the 3 hour concert by Hannah Tan together with local artistes Atilia, Caprice, Sam & Reymee of Innuendo, The Fabulous Cats, Sasi The Don, & Reefa! Celebrities Harith Iskandar, Jojo Struys, Daphne Iking, Hans Isaac & Pietro Felix will also be performing.

Here are the details:
Venue: Grand Ballroom, The Gardens Hotel (above GSC Signature, The Gardens).
Time: 4pm
Tickets: Free! Just bring a gift suitable for a child between 5-15 years old!

So do make this Christmas a memorable one; not only for ourselves but for the children from the orphanages as well. There are many out there who might not be as fortunate as we are, and every little bit goes a long way. Leave a comment here with your EMAIL and phone number or email me: Rebecca at Rebecca.saw@advertlets.com to book your tickets, I look forward to seeing all of you there!

Do your bit for charity with WALKABRELLA this 6th December!

Walka-what? Walkabrella!

Walkabrella is an event created by DEMI. Who are they? They’re a group of Mass Communication students from KDU College and this December we’ll be holding our Public Relations event in Central Park 1 Utama. Advertlets is proud to sponsor this noble initiative.

What’s it all about? Well, Walkabrella is a 6 kilometre walk starting and ending at Central Park 1 Utama. It’s taking place on 6th December, with registration starting at 7 am. Early, we know but we don’t want people to be walking in the hot sun!

And after the walk, we have a special treat for you! There’ll be a small concert and a bazaar as well, all taking place at Central Park 1 Utama.

Why is this being organized? It’s to create awareness for cerebral palsy! Cerebral palsy is a condition that affects muscle tones and movements. People with cerebral palsy often can’t fully control their movements.

The event is organized for the sake of the children at Pusat Pejagaan Kanak-Kanak Cacat Taman Megah (PPKKCTM). PPKKCTM was established in 1992 to provide a better living environment for disabled and underprivileged children. Unfortunately, the home is in dire need of space. To build a new centre, they need help! And that’s what we hope to give them. How can you join? It’s easy! Just go to www.walkabrella.com and click on “Contact Us!” There’s also a special surprise in store for you.

We’ve talked the talked. Now, let’s walk the walk!