Johnnie Walker® Double Black™ Launch!

From the world’s number one Scotch whisky brand, comes an all new flavour that is smokier, full-bodied and all `round more intense. Enter Johnnie Walker® Double Black™ – a unique expression blended for Scotch whisky enthusiasts who are keen to explore a more distinctive taste experience that sets them apart from the crowd.

Previously only released in small quantities, Johnnie Walker® Double Black™ is already well on its way; making waves with the world’s leading whisky writers with its most recent win of World Whisky Master in the highly coveted “Best Super Premium Blends” category of the 2010 World Whisky Masters Awards.

Created using whiskies from the more remote distilleries on the west coast of Scotland it delivers the brand’s distinctively peaty, smokier aroma, combining those matured in deep, charred oak and altogether harnessing them to conjure up an exceptional end product. According to Master Blender Jim Beveridge, “Johnnie Walker® Double Black™ is equally compelling, more than just more smoke and intensity… it’s got some special magic to it.”

The distinctive packaging of the Johnnie Walker® Black Label™ is a colour-specific reflection of its smoky character. The tinted charcoal grey bottle of the Johnnie Walker® Double Black™ serves as a new contemporary approach to the familiar square design with the slanted label echoing the iconic Johnnie Walker® brand.

Initially released in November 2010 as a limited edition travel retail exclusive, Johnnie Walker® Double Black™ proved so popular among Scotch Whisky enthusiasts that Johnnie Walker® is making it available in Malaysia in a 70cl format. Still, in spite of its overwhelming positive feedback and demand, it is still, at present, only available as a limited edition, says brand manager Charles James Wright.

Exclusively available in select Jusco, Cold Storage, Sunshine and other off-premise stores and retailers in Malaysia, from December through Chinese New Year. Johnnie Walker® Double Black™ promises to be an incredible liquid that will long live in the memory.

While stocks last.

JOHNNIE WALKER Black Circuit Lounge- Brazil back in KL!

The must-attend party for the stylish and sophisticated is back with a bang! Yes, the Johnnie Walker Black Circuit Lounge is back in KL with a Brazilian twist this time around. So are you guys ready to party the on 26th November at the newly renovated KL LIVE!

For exclusive invites, Johnnie Walker fans will need to “LIKE” JOHNNIE WALKER Malaysia at www.blackcircuit.com.my/facebook and enter the contest for VIP passes before 15 November.

Charles James Wright, Brand Manager for JOHNNIE WALKER_®, Malaysia, says “Our loyal fans and A-list guests in Malaysia have come to expect the best entertainment quality and service at a JOHNNIE WALKER_® event. As an official partner of Vodafone McLaren Mercedes since 2005, JOHNNIE WALKER_® will not disappoint when Malaysians are invited by the JOHNNIE WALKER_® Striding Man to Step Inside the Black Circuit and experience the international glamour of what has become a must-attend party for the stylish and sophisticated. We are committed to ensuring that the JOHNNIE WALKER_® Black Circuit Lounge VIP race parties always delivers exclusive insider-access into the extraordinary world of motorsport and the high-flying lives of progressive Formula 1™ drivers Lewis Hamilton and Jenson Button, as they continuously pursue further success around the globe.”, he said.

A stellar international cast has been lined-up to entertain guests at the luxury event, featuring multi-platinum producer and DJ-to-the-stars Clinton Sparks from the USA, stunning Latin American DJ Von Kiss, DJ Mr. Gin from Taiwan and DJ Nikki from Malaysia. Headliner Clinton Sparks, who has produced for Lady Gaga, Akon, Pitbull, Ludacris and the Notorious B.I.G., will be making his much anticipated debut in Malaysia. DJ Von Kiss has shared the stage with industry luminaries like Snoop Dogg, Redman and LMFAO and her rising stardom will see her work with Diplo, Congorock and Harvard Bass in the near future. Known for her wildly versatile sets, Von Kiss will bring her dub-influenced mash up of hip hop to KL for the first time. DJ Mr. Gin, a resident DJ of both Primo and Luxy in Taipei, is a former DMC Taiwan champion in 2009 and finished in the top 5 in the World Championships held in England in the same year. He will give Malaysians a rousing example of one of his block rocking sets, DJ Nikki is one of the most prominent female DJs plying her trade in Malaysia, having won the Juice DJ Quest in 2007 and voted best female DJ in the CHOONS AWARDS 2011. She will be spinning one of her trademark and explosive genre-bending sets guaranteed to get any party started.

In conjunction with the Black Circuit Lounge – Brazil, JOHNNIE WALKER_® is rewarding winning bloggers through a contest for exclusive and authentic VODAFONE MCLAREN MERCEDES™ gear and JOHNNIE WALKER_® prizes; among them are bottles of Gold Label Reserve™, Double Black™ and Black Label™. Of course there are also a limited number of money-cant-buy passes to the JOHNNIE WALKER_® Black Circuit Lounge – Brazil.

So bloggers out there, hurry now and blog about how JOHNNIE WALKER is coming to town again in style. Remember to include your contest answer to the question below:

1. Choose to record a Video Log (Vlog) between 20-60 seconds long expressing how you would match the style and sophistication of JOHNNIE WALKER_® with the energy and glamour of Brazil (optional)

OR
Tell us in writing how you would match the style and sophistication of JOHNNIE WALKER_® with the energy and glamour of Brazil in not more than 150 words.

Note: Be sure to include these words: “Step Inside the Black Circuit Lounge with JOHNNIE WALKER_® for an inside access into the style and sophistication of the world of Formula 1™”

For example, you could choose to show/tell us how you would dress for the JOHNNIE WALKER_® Black Circuit Lounge- Brazil, how to make an inspired JOHNNIE WALKER_® cocktail or even do a monologue that could make it as the opening remark for the race party. The choice is yours. Impress us with your creativity and originality.

You must also include the next question below because JOHNNIE WALKER_® will also be rewarding YOUR loyal blog readers with exclusive passes to the JOHNNIE WALKER_® Black Circuit Lounge – Brazil party. All they need to do is answer the question below on your blog.  So remember to prompt your readers to comment to have a chance to party with you!

1. Name a Malaysian public personality who you think epitomizes the meaning of “Keep Walking” and in 75 words or less, describe how this person inspires you on your own journey of personal progress and determination.

For example, Tony Fernandes, in my opinion epitomizes the meaning of “Keep Walking”. Reason being, his bold – no quitting attitude brought Air Asia to where it is today; being one of the World’s best no frills carrier.  September 11 was believed to be the worst time to start an airline company, however Tony braved through the impossible and proved them wrong in the statistics by clearing debts and breaking even on the financial front in just three years.

Notify us of your entry by posting your blog links as a comment in this blog post! Also, readers will have to post their Facebook URL links to avoid fraud comments.

Want to know what fabulous prizes you stand winning?

Grand Prize x 3: 1 bottle of JOHNNIE WALKER_® Gold Label Reserve™ 1.75 Litre Magnum, 2 money can’t buy passes to the ultra exclusive JOHNNIE WALKER_® Black Circuit Lounge – Brazil, a Vodafone McLaren Mercedes 1:2 SCALE HELMET-LEWIS or JENSON*, a Vodafone McLaren Mercedes MP4-24 1:43 SCALE MODEL CAR, and a rare opportunity to be in the official Johnnie Walker Black Circuit Lounge race party viral video.

?2^nd Prize x 10: 1 JOHNNIE WALKER_® Double Black 70cl, 2 money can’t buy passes to the ultra exclusive JOHNNIE WALKER_® Black Circuit Lounge – Brazil, a Vodafone McLaren Mercedes 1:2 SCALE HELMET-LEWIS or JENSON*, and a LEWIS or JENSON Helmet Key Chain*.

Consolation Prize x 20: 1 JOHNNIE WALKER_® Black Label™ and 2 passes to the ultra exclusive JOHNNIE WALKER_® Black Circuit Lounge – Brazil.

Top 5 bloggers with the most comments on their comment box from their readers will each get 6 exclusive passes to the ultra exclusive JOHNNIE WALKER_® Black Circuit Lounge – Brazil.

So really now, what are you waiting for? Hurry now and blog away before November 18, 2011 to stand a chance to party at the biggest party of the year.

Terms and conditions:

i) Only Non-Muslim Malaysian residents aged 18 and above are eligible to participate in this contest.

i) Entries must be written and submitted before 11:59 PM, November 18, 2011.

ii) All participants are warranted to have read the Terms & Conditions carefully. By submitting the entry, they are deemed to have accepted the Terms & Conditions stated.

iii) MHD reserves the right at their sole discretion to disqualify any entrant from the contest without having to provide any reasons. In any such event, MHD’s decisions are final and binding and no correspondence regarding the decision will be entertained.

iv) Each submission (and any intellectual property that forms part of that submission) shall then become the property of MHD and may be used by MHD at no cost and in any way deemed fit.

v)     * All prizes are subject to stock availability and MHD reserves the right to cancel, change, substitute or remove the prizes at any time or without notice to the participant.

vi)   All participants should include these in their blogs:

• Images: 5 party images, 3 F1 pictures, (provided by Johnnie Walker_®)

1. Retrieve your pictures from this link:

   

   

   

   

   
   

   

   

   

   

   
   
   

• 3 key messages weaved into the blog in your own words if possible:

-           Johnnie Walker is the world’s leading Scotch Whisky and the number one whisky in Malaysia

-          Johnnie Walker is the global partner of Formula One™ team VMM since 2005 because they both share the values of innovation, winning and leadership.

-          Johnnie Walker brings the energy and glamour of the pulsating Brazil GP to the Black Circuit Lounge for a high-flying Formula One™ lifestyle experience.

• Viral video link http://www.youtube.com/watch?v=lszfx7nHjTM

• Call to action for readers  – Facebook link www.facebook.com/JohnnieWalkerMalaysia

Winners “NEVER DRINK AND DRIVE.”

Keep WALKING.

InnerShine OPC!

Penny Tai, already an avid user was chosen to be the face of InnerShine OPC. Her very own testimony of the effectiveness of the product is shown as she has a flawless and luminous skin. To learn more about this miracle in a bottle, you can visit their webpage or their Facebook page.

Or, you can also join in the fun and read about the reviews of the products our Advertlets bloggers who have already tried the products for weeks now at http://www.innershine.com.my/opc/contest.html. Join in the fun by supporting your favorite with a simple ‘like’, and the most popular reviewer will win an awesome prize!

Also, check out their blogs!

Felixia Yeap: http://felixiayeap.blogspot.com/

Lolitalane (Claris & Emily): http://blog.lolitalane.com/

Lisa Yap: http://www.lisayap.com/

Careen Tan: http://careentxy.blogspot.com/

Daphne Ivory Chuah: http://daphne-epidemic.blogspot.com/

Kelly Chin: http://sunshine365days.blogspot.com/

Venice Min: http://www.venice-min.com/

Choo Mei Sze: http://memoriesofmeiz.blogspot.com/

Zheng Norahs: http://justnorahs.blogspot.com/

Ashley Ahn: http://toxicenthusiasm.blogspot.com/

Brigette Liberty Yu: http://pillowtalkpromises.blogspot.com/

Stephanie Liah: http://ryanraffael.blogspot.com/

Female Advertlets Bloggers had a great experience with InnerShine OPC! Look at their blog posts for a more personal experience with the product!

Advertlets has 1000 pairs of passes to Arthur’s Day to be won!

KUALA LUMPUR, MALAYSIA (29 August 2011) — GUINNESS® today unveiled the headline international act for the Arthur’s Day 2011 celebration here in Kuala Lumpur – International music sensation TAIO CRUZ.

“I am delighted to be part of the Arthur’s Day celebrations which will feature a phenomenal line up of artists and bands ready to set the world on fire in this 24 hour worldwide celebration. Every year since it began in 2009 it’s been an EPIC celebration and I’m sure this year will be no exception. See you in Kuala Lumpur at the Arthur’s Day finale party at Speed City as we salute a great man named Arthur.” said Taio Cruz.

Arthur’s Day is celebrated around the world to honour the date Arthur Guinness signed a 9,000 year lease on the St James Gate Brewery in 1759, and whose legacy has brought us the globally celebrated iconic black brew, GUINNESS®.

Malaysia has once again been chosen to host the Asian leg of the Arthur’s Day celebration; the biggest outside of Ireland. A worldwide ‘toast to Arthur’ will begin in Ireland at exactly 17:59 on Thursday 22nd September; and will culminate right here in Malaysia on Friday 23rd September.

A series of high-profile music events and celebrations will also be held in more than 40 countries around the world to honour the remarkable life and legacy of Arthur Guinness—the legendary founder of GUINNESS®.

A key initiative of the Arthur’s Day celebrations in Malaysia this year is to provide new and emerging bands with the once-in-a-lifetime chance to perform at an Arthur’s Day™ celebration. 6 talented local music acts – Prema Yin, NakedBreed, Rosevelt, Dragon Red, Jin Hackman (feat. CSBTEA) and James Baum will vie for the opportunity to perform on the global stage with world renowned music sensation, TAIO CRUZ. Based on consumer votes online and on ground at the various performance venues, Malaysia’s Top 2 favourites will perform at the Arthur’s Day concert on 23rd September 2011. Consumers are encouraged to vote for their favourite local bands online at www.facebook.com/guinnessmalaysia.

15,000 fans are expected to join in the worldwide celebrations at the Arthur’s Day concert here in Kuala Lumpur. To be part of the EPIC celebration, fans will need to win exclusive invites to the event this year. Stand a chance to win these exclusive invites through Advertlets!

Advertlets be running contests on Twitter, Facebook as well as a Blogger Contest to give out the 1000 pairs of tickets we have! Please note that the contests are only open to non-Muslims, 18 and above only.

Twitter
- Tweet @advertlets with your response to question of the day (to be announced) with the hashtag #arthursday
- Winners will be selected at random
- A minimum of 10 pairs of tickets will be given out each day!

Facebook

Blog Contest
- Just write a post on why you want to experience Arthur’s Day & win 4 passes from Advertlets!
- Share your link on the Advertlets Facebook Wall to make sure we’ve got your submission.
- A minimum of 5 pairs of tickets will be given out each day for the blogging contest!

Stay tuned for announcements on the Twitter & Facebook contests!